The environment is of paramount importance to all of us. Rising pollution, diminishing resources and mounting waste are challenges that require integrated and thoughtful solutions.

The platinum industry is at the very heart of these solutions and is driving R&D funds to develop cutting edge technologies to reduce pollution and conserve scarce resources. These technologies will not result in increased clutter on our land because the industry is simultaneously making great strides in recycling and waste reduction initiatives.

Today's technology

The use of platinum, palladium and rhodium in catalytic converters for cars is already widespread with significant benefits in reducing emissions from car exhausts.

Tomorrow's break through

The next stage in development is fuel cells. This technology will bring about a revolution in the way we power cars, houses and offices and will catapult us into the new hydrogen economy.

Fuel cells have the potential to quickly double the efficiency of cars and power generators while significantly reducing air pollution. Over the next few decades this new age technology could replace today's conventional combustion engines and stationary power systems.